Selling beer online is nothing new for Swinkels Family Brewers. Especially the B2B channel with direct catering customers and wholesalers have been ordering online for years. In recent years online beer sales directly to consumers (B2C) have also taken off. Also at Swinkels Family Brewers. A channel with high demands in terms of speed, packaging and delivery reliability. Time for a specialized partner. Time for Sidekix. After a number of successful pilot projects, the cooperation between Swinkels Family Brewers and Sidekix is now set up structurally. John Mouthaan, Head of Digital Marketing & e-Commerce at Swinkels Family Brewers explains why this choice was made. Read here the interview in Twinkle .
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