Personalization
Direct mail is a form of direct marketing that can be tremendously effective when used properly. The goal of direct mail? Getting the recipient to take action, which often results in a higher conversion rate. When it comes to using direct mail, there are countless possibilities. The rule is: the more personal, the better. Personalization plays a crucial role. It shows that you as a company care about your customers and know their needs.
Of course you want to stand out to your target audience. A perfect execution of your direct mail is of great importance. Think of a design that fits your brand, a clear goal, good timing and follow ups. Hyper-personalization should not be missing from this list either. By creating content that is interesting to your target audience, you increase the chances of a successful response. So focus your message on the recipient's needs and make it relevant and attractive. Moreover, your target audience is more likely to respond to a specific message when it is tailored to their needs.
Direct mail something for you?
WHITE PAPER DIRECT MAIL
Direct Mail is a popular marketing tool that manages to maintain its place in the resource mix even among the online violence. And rightly so, because using Direct Mail has proven to have a positive effect on your conversion rate. At least, if you use it properly. To help you with this, we share our knowledge about Direct Mail with you in this Whitepaper, so that you have the right tools to achieve the perfect Direct Mail.
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"WHAT I REALLY LIKE ABOUT SIDEKIX IS THEIR ATTENTION TO DETAIL AND THEIR EXTREME CUSTOMER FOCUS. THEY REALLY SUPPORT US PERSONALLY BY ALWAYS THINKING WITH US, ALWAYS PROVIDING TOP SERVICE." JOEY JANSSEN, DIRECTOR CUSTOMER EXPERIENCE SWISS SENSE
CUSTOMER EXPERIENCE
Personalization is, of course, all about the customer experience. Based on the corporate identity of your company or organization, (hyper)personalized messages are created that stand out in the mailbox, on the doormat or in the inbox. A well-known technique we use for this is the bulge in the envelope. Such a bump increases the attention value and makes people curious about their direct mail. So what makes the personalization of direct mail distinctive really speaks for itself. Personalized campaigns have a demonstrably higher response rate, improved customer loyalty and increased conversion.
Consultation
At Sidekix, we believe in the power of personalization and know exactly what the perfect balance is between effectiveness and cost . As a marketing fulfilment expert with over 15 years of experience in direct mail, we are an important partner for many companies. From design to execution and from advice to aftercare: we arrange the perfect execution and aftercare of every direct mail. Want to know how we can help you? Then request a no-obligation consultation with one of our direct mail experts by emailing contact@sidekix.nl.
Consultation
As a marketing fulfillment expert with over 15 years of experience, we are an important sidekick for many companies. Whatever you need help with: we take care of the perfect execution when it comes to fulfillment, e-fulfilment and direct mail. In addition, our contact center is experienced in professional customer contact. Wondering how we can help you? Feel free to request a no-obligation consultation with one of our experts by emailing contact@sidekix.nl.
