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Friends Lottery

The Charity Lotteries (National Postcode Lottery, Friends Lottery and BankGiro Lottery) support organisations that work towards a just and green world.

For many years, we have been the sidekick in the implementation of the winning campaigns of the VriendenLoterij. We make sure that the whole process of claiming the prize until delivery at home is as pleasant, fast and efficient as possible. For this, we use an advanced and custom-made campaign management system that directs all activities. The implementation is also largely realised in-house with the latest digital printing presses, cutting machines, state-of-the-art marketing automation, fully automatic packaging machines, our own distribution centre, secure data centre and customer service contact centre.

Do you also need a sidekick?

Our projects for the Friends of the Lottery

A world of wonders with Sidekix

Pampering for Verkade

Win with Sidekix

Making friends on Vlieland

Beat Alzheimer's with sidekix

Only winners at the ABN AMRO World Tennis Tournament

Sidekix facilitates VriendenLoterij 'Chance to win Eredivisie season tickets' campaign flow

There is music in the Amsterdam summer

Use the benefits of the Friends Lottery VIP cards to the full

Museum Prize 2022 votes for Sidekix

Friends Lottery Millionaires

Summer concerts in the Concertgebouw