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Sidekix facilitates VriendenLoterij 'Chance to win Eredivisie season tickets' campaign flow

2022 - 2023
A popular 'Chance to' campaign flow for Friends Lottery participants are season tickets to the Dutch Eredivisie clubs. That great interest is not surprising of course on the eve of the start of the competition. Every Friends Lottery participant can then register through the official Friends Lottery website for a chance to win 2 season tickets of his or her favorite club. Sidekix takes care of the complete registration and winner fill-up process.

Technically, this means that Sidekix partially handles both the front-end participation flow and the back-end link with the Friends Lottery. After the online "Chance on" registration, each participant automatically receives by e-mail a confirmation of participation and additional information about announcement of the results. Through a secure connection, all relevant data is shared from the Sidekix back-end with the FriendsLottery. The latter engages the notary to select the winners. After that, Sidekix takes over again to inform all participants about the results by e-mail on behalf of the FriendsLottery.

Sidekix also takes care of all the fulfillment, such as arranging the season tickets and sending them to all the winners with related communication. If there are any questions about this, participants can contact Sidekix's contact center.

Thus, as a practical right hand, we ensure an efficient communication flow with participants and winners of the VriendenLoterij.

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