Follow-Up
Are you not yet using follow ups in your direct mail campaigns? Then it's high time to change that. A follow up is an essential step in your customer journey. In fact, it is an email or phone call that follows earlier customer contact and ensures much more engagement.
A first impression is important, right? This is also the case with direct mail. In this case, a follow up forms the first impression of a customer and helps strengthen the customer relationship. By actively approaching customers, thanking them, reminding them or providing them with useful information, you remind them of the previous contact. The tone in which you communicate in your follow-up sticks and helps create an image of your organization or company.
Of course it is important that you are able to recognize a customer, link them to an e-mail address or telephone number and have permission to mail them. Basically, you can follow up based on the behavior in a mailing or lack thereof.
Direct mail something for you?
WHITE PAPER DIRECT MAIL
Direct Mail is a popular marketing tool that manages to maintain its place in the resource mix even among the online violence. And rightly so, because using Direct Mail has proven to have a positive effect on your conversion rate. At least, if you use it properly. To help you with this, we share our knowledge about Direct Mail with you in this Whitepaper, so that you have the right tools to achieve the perfect Direct Mail.
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"WHAT I REALLY LIKE ABOUT SIDEKIX IS THEIR ATTENTION TO DETAIL AND THEIR EXTREME CUSTOMER FOCUS. THEY REALLY SUPPORT US PERSONALLY BY ALWAYS THINKING WITH US, ALWAYS PROVIDING TOP SERVICE." JOEY JANSSEN, DIRECTOR CUSTOMER EXPERIENCE SWISS SENSE
THE IMPORTANCE OF GOOD FOLLOW UPS
By using a follow up within direct mail, you ensure that your message is not forgotten. Using follow up is a powerful way to strengthen the customer relation, to improve customer retention and to increase your conversion. At Sidekix we know this like no other, which is why we are happy to help you maintain excellent customer contact. Our contact center has the ISO 18295 certificate, developed especially for customer contact centers.
What is our approach? Mainly a personal and active follow-up using different touch points: a phone call, live chat, service call and survey. Moreover, with progress reports and analyses of customer and prospect data, we ensure effective customer follow-up and retention.
IMPROVE YOUR DIRECT MAIL CAMPAIGN?
Want to improve your direct mail campaign by adding a powerful follow up and getting immediate results? We would love to let you experience what a customized approach means for your business and in what ways we can help you.
Consultation
As a marketing fulfillment expert with over 15 years of experience, we are an important sidekick for many companies. Whatever you need help with: we take care of the perfect execution when it comes to fulfillment, e-fulfilment and direct mail. In addition, our contact center is experienced in professional customer contact. Wondering how we can help you? Feel free to request a no-obligation consultation with one of our experts by emailing contact@sidekix.nl.
