Vega Favourites for all
Albert Heijn, Unilever and the Nationale Postcode Loterij organised a nationwide campaign for the eighth time in 2021 to make the Netherlands eat more consciously. This time, the theme was Vega Favorites, and participants in the Nationale Postcode Loterij could choose a number of vegetarian products from the AH supermarkets free of charge.
Especially for participants who have difficulty walking, live far away from an AH or prefer not to visit the supermarket because of corona fear, the possibility was offered to have a nice Vega package delivered to their home.
And this is where Sidekix came in. Via the campaign website, participants were informed about the possibility of having a Vega package delivered to their home. To do so, they contacted the member service. The orders registered there were then automatically read into the Sidekix campaign management system via an API link. The Sidekix veg smoked sausages, goulash and stews were repackaged in an attractive, sturdy bus pack, addressed and delivered to the doormat at the home address. This way, even in difficult times, everyone could enjoy Vega Favourites at home.
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