Your sidekick in hyper-personalisation
What is Hyperpersonalisation?
You have probably heard the expression 'treat others as you would like to be treated'. Although the intention of the statement is good, we advise you to forget this sentence. People do not want to be treated the way you want to be treated; they want to be treated the way they want to be treated. And that is exactly what hyper-personalisation is all about.
Hyper-personalisation is a concept from the online marketing world, and at Sidekix it has been used for a long time for offline campaigns and direct mail as well.
Hyperpersonalisation is not only the complete personalisation of your campaign or direct mail based on personal data, but also the optimal use of current trends and (technological) developments. A valuable combination that can help you to exceed the expectations of your customers and prospects, so that they will bind to your brand as loyal fans.
A hyper-personalised approach to your campaign? Certainly!
Although many companies already have the data and creativity to hyper-personalise their campaigns, few do. The main reason for this is that they often do not have the resources, space or time to actually implement hyper-personalisation of campaigns. This is a great pity, because hyper-personalisation gives your campaign that extra edge, so that your target group is stimulated and pays attention to your message. But don't worry: Sidekix can help you with this!
Sidekix is ready to give your campaign the execution and handling it deserves. The options and possibilities we have for this? They are endless. Whether it is about personalising envelopes, creating unique landing pages or properly handling customer contact, we are your ally in the mission to make your company a hero. We take care of the coordination, communication and control of the hyper-personalised campaign, leaving you free to focus on other things.
A good way to give your customer that feeling of personal attention is to use direct mail. After all, who doesn't like a personal message in the mail? Therefore, when using direct mail, take that extra step with hyper-personalisation. Make sure that the letter always has a personal salutation and, where possible, use eye-catching packaging and envelopes that grab attention. Difficult to implement? Not for us. Because the KM1 enables us to print tens of thousands of letters in no time, so we can cut them efficiently in our machine park, seal them and put them in the envelopes with the right addresses. Would you prefer to use larger mailing cartons? No problem at all! Our GIFTWRAP 3000 wraps gifts fully automatically with, if desired, pre-printed paper with your own layout for customised branding.
The 'bump in the envelope' is the most well-known phenomenon in the world of direct marketing. It is an attention-grabbing gift that is sent with a mailing in order to attract attention and ensure that the recipient opens the mail. Very effective! Now imagine that, in the blink of an eye, you could ensure that every customer profile in your customer database received its own attention, based on its personal preferences. Is this impossible? Not for our CMC Smartmailer. With this machine we can add a unique attention for every customer. In this way, we quickly and effectively arrange in a single run that Thijs is offered the right size of socks and Roos finds her favourite chocolate bar on the doormat unharmed. The result of this hyper-personalisation? Customers who are touched in a very personal way by your message.
Of course, we have many more options in direct mail and print to make your hyper-personalised campaign successful.
Online is where hyper-personalisation originates. In this area too, Sidekix is your ally to support you in the implementation. This is how we make your hyper-personalised online plan a reality. Based on your wishes, we make sure that everything is taken care of down to the last detail. For example, we make unique landing pages that customers can reach with a PURL, we build response sites with the right triggers to optimise conversion, and we can provide customers with content that suits them on the basis of customer preference.
Especially online, the possibilities for applying hyper-personalisation are endless. Therefore, we would like to work with you, our client, to find out how we can help you achieve your goals. That's why our colleague Jochen is here to help you with your questions.
Complete marketing fulfilment
What makes Sidekix unique as a Marketing Fulfilment agency is that we have everything under one roof. We are here to take your campaign, event or web shop logistics (partly) out of your hands, so that you have time to focus on other things. With personalisation and customer experience as the common thread, we not only ensure impactful customer contact and customer experience, but also a bond of trust between you and Sidekix. Whatever it is you need, we're going to take care of it.