Online sampling
Online sampling is a powerful marketing technique through which brands offer consumers the chance to try products for free. In this text, we will discuss why online sampling is effective for marketing and how it can be used to increase brand equity and drive concrete buying actions.
Offering free product experiences to customers is an effective way to build trust and strengthen brand loyalty. By offering consumers the opportunity to experience products in their own familiar environment, brands can build strong relationships with their target audience. In addition, online sampling provides the opportunity to collect relevant customer data that in turn can be used for future marketing campaigns.
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"Because of the short lines of communication, all noses are in the same direction and therefore we were able to build together with quality to ensure a good fulfillment of the winner's campaigns."
Erik Meininger, Team Coordinator Winners and Confirmation National Postcode Lottery, FriendsLottery.
Benefits of online sampling
Online sampling offers several benefits for brands. Not only does it increase brand awareness and encourage buying behavior, but it also provides an opportunity to test new products and versions in real-world situations before they are introduced to the market. In addition, online sampling allows brands to create targeted campaigns and collect valuable customer data to optimize their marketing strategies.
How does online sampling work?
Setting up an online sampling campaign involves several steps, including building the campaign flow, setting up the online ordering environment and distributing samples to consumers. By effectively managing these processes, brands can collect and analyze valuable customer data to improve their marketing efforts.
In addition to using online sampling as stand-alone campaigns, it can also be a valuable complement to field marketing activities. By offering consumers free samples at events such as festivals and concerts and tagging them with QR codes that lead to online environments, brands can increase the reach of their campaigns and collect more consumer data.
Powerful technology
Online sampling is a powerful marketing technique that brands can use to achieve their marketing goals. By offering consumers the chance to try products for free and collecting relevant customer data, brands can increase brand awareness and optimize their marketing strategies.
