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The indispensable role of print in EK promotions

In the run-up to and during the European Football Championship, major A-brands in the Netherlands have made full use of print to reinforce their promotional campaigns. Promotional printed matter, action mailings, posters and special EK packaging in the iconic orange color of the Dutch national team play a crucial role in the visibility and success of these campaigns.

In PRINTmatters' article, we would like to tell you more about the indispensable role of print in EK promotions.

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