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Happiness is in small trousers

Our client Royal Swinkels Family Brewers proves this once again by launching the new Bavaria campaign this week.

Maybe you have already seen the commercial with Berry van Aerle. In honour of the European Championship 88, Bavaria made a pair of 'lucky pants' in collaboration with boxer shorts brand Pockies. You can score this fashionable item with a 7-pack of Bavaria in the supermarket, while stocks last, of course.

As a sidekick of our hero Swinkels Family Brewers, we did not sit still during this campaign. Besides the consumer campaign with the Lucky Pants, Bavaria also had an activation campaign for the catering industry. In this activation campaign, Sidekix proved itself an indispensable player in the field of marketing fulfilment.

With our knowledge and experience in the field of marketing fulfilment, we knew exactly how to give the right impetus that Swinkels Family Brewers needed to score. For the activation campaign towards the catering industry, our hero wanted to create packages with promotional material, all in the theme of Bavaria and the European Championship. That is why we took care of part of the printing and collected all the promotional material. We then combined the printed matter and promotional material into letterbox packages, and finally arranged and took care of the entire logistics process.

Let the orange madness come!

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