Lars van der Wijst (20 years old) and Jens Timmers (21 years old) are two young entrepreneurs who are trying to conquer the market like a rocket with their company Cloudpillo. Together they own the company, which now has 16 employees and is still growing. In a short time Cloudpillo has already sold more than 60,000 pillows and now they are going to conquer the market even further with a complete bedding assortment.
Cloudpillo expanded its product line with new products such as a mattress, topper and box spring. During the launch campaign, Sidekix was engaged to execute the paper mailing to customers. To give the online marketing an extra boost, a DM campaign took place that generated many orders from the new assortment.